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This article is an excerpt from Mastering Online Marketing written by Mitch Meyerson and Mary Eule Scarborough, available from Entrepreneur Press. With the growing rate of internet shoppers, make sure you design your site with the customer in mind. There’s never been a better time to take advantage of the expansive opportunities for online business development and [...]
This article comes from Inc. Magazine’s Small Business A-Z A target market is a group of customers with similar needs that forms the focus of a company’s marketing efforts. Similarly, target marketing involves tailoring the company’s marketing efforts to appeal to a specific group of customers. Selecting target markets is part of the process of market [...]
These strategies were taken from Inc. Magazine’s How-To Guides Tax planning is a year-round event if you want to minimize your business’s tax bill. Whether it’s surviving an audit, capitalizing on business deductions, or finding tax-friendly ways to run your business, this Inc.com guide can help reduce your tax obligations and make paying taxes less [...]
This article was written by Elizabeth Wilson of Entrepreneur Magazine Here are 5 ways to reduce your vulnerability during the credit crunch. With a credit crunch and many banks tightening up or eliminating lines of credit, it’s important for business owners to maintain a steady cash flow. Here are five ways experts say you can start the [...]
This article was written by Anne Field of FSB Magazine (Fortune Business Magazine) From credit cards – hey, it worked for Google – to your own customers and suppliers, there’s money out there if you get creative. No matter how groundbreaking your idea for a new business, you won’t get past the starting gate without [...]
